Branding Philosophy of U Matter Consulting and Counseling, LLC

Butterflies, according to cultural beliefs, are symbolic of one’s naturalness, joy, purity, and freedom. They are also a reminder to embrace changes in our lives as they happen and use change to become a better person. Just like a butterfly that has a process to undergo before maturing and becoming one of nature’s most beautiful creatures, individuals have a process to mature in the beautiful and unique person they are destined to become.

The butterfly in the U Matter Consulting and Counseling, LLC logo represents the transformation of individuals that must take place throughout the therapeutic process to achieve the intended outcome of becoming a beautiful butterfly capable of flying high. The colors purple and pink are included in the logo to represent the personal power, passion, and purity that is demonstrated throughout the process.